RockPaperScissors Most organisations don’t fail because they lack ideas. They fail because they don’t know what mode they’re in. They reach for speed when they need stability. They commission decks when they need decisions. They adopt tools when they haven’t agreed on direction. I built Rock Paper Scissors for moments like this. Not as an agency. Not as a studio. But as a system for navigating change. Rock is what holds when everything feels fluid. Rock is judgment. It’s pattern recognition earned over time. It’s the discipline to resist novelty when clarity is what’s required. Rock doesn’t chase trends. It asks harder questions. What actually matters? What doesn’t move? What are we willing to commit to? In an age of acceleration, Rock is gravity. Paper is how thinking travels. Strategy only works when people can hold it, share it, and act on it. Paper turns intuition into language. Complexity into models. Belief into alignment. Paper isn’t content for content’s sake. It’s meaning, deliberately constructed. The frameworks, stories, and ideas that allow organisations to move together. Paper makes Rock usable. Scissors is the point at which thinking becomes action. They reduce time. They collapse distance between idea and action. This is where tools matter. Where AI earns its place. Not as a replacement for thinking, but as an accelerant for momentum. Scissors don’t explain. They change state. RockPaperScissors isn’t a hierarchy. It’s a dynamic balance. Each element is powerful on its own. Each becomes dangerous when overused. Real progress comes from knowing when to switch. That’s the work. Helping leaders recognise the state they’re in. And guiding them to the one they need next. Why We Exist The future of work isn’t just faster. It’s more ambiguous. More compressed. More unforgiving of performative thinking. We work with organisations at points of transition—when identity is shifting, when models are breaking, when old answers no longer fit new realities. Our role is not to overwhelm. It’s to stabilise, clarify, and move. Rock when things need grounding. Paper when things need meaning. Scissors when things need momentum. This is how we work. This is how ideas survive change. This is RockPaperScissors.