Workshops

Image
Engineering

AI Workflow
Integration
Power-up your communications

In a hands-on workshop format, I’ll takes you from your first ”A cute cat with a ribbon” prompt to understanding how to format both narrative and structured prompts for Midjourney, Dall-e  or other image interfaces like AI enhanced Adobe tools. What is Image Engineering?

The hands-on workshop runs 2.5 to 3 hours and can be tailored to meet the ambition of the group. It will include insights, tips and ways of not just creating images, but thinking about the images before you hit [return], learned from hundreds of hours and thousands of images engineered.

Topics Include:

  • •What is a prompt?

  • •Narrative vs structured prompting

  • •Which platform is right for the job

  • •Styles: Art, Mood, Materials

  • •Photographic Engineering

  • •Understanding Parameters

  • •Cross Platform workflows

  • •Practical Use Cases

  • •Pushing Boundaries

Designed for Brand MarCom teams, Agencies and NGOs.

A recent MIT study says people who use ChatGPT are 40% more productive compared to those who don't.

AI is a huge accelerator to any process, but you need to know how to describe what you want.

In a hands-on workshop format, we will unpack the potential of Gen AI, how it could change your workflow, why conversations > prompts and how to develop personas to help get the job done, be a thought partner and ways to have AI work for you.

The hands-on workshop runs 3 to 4 hours and can be tailored to meet the ambition of the group. It will include insights, tips and how I think about Gen AI, structured prompting vs conversations, and real world examples.

Topics Include:

  • •AI-Augmented Efficiencies

  • •Assistants, Thought Partners and Creators

  • •Which AI tool is right for the job

  • •Workflow Teardown

  • •First-Party Research + Gen AI

  • •One shot, Loaded and Layered Prompting

  • •Conversations, Context and Curiosity

  • •"Act Like An [expert]”

  • •Practical Use Cases